First EU Circularity Month Webinar Kicks Off with a Focus on Eco-Conception

As part of EU Circularity Month, an initiative highlighting practical actions toward a more circular, sustainable, and digitally enabled Europe, the first public webinar will take place on 3 March 2026, focusing on eco-conception a cornerstone of circular product design.

Organised by GENESIS project, the session builds on the themes already introduced during EU Circularity Month, moving from awareness to real-world application and skills development.

Eco-Conception | From Values to Design Decisions
03/03/2026
10:30 – 12:00 (CET)
online webinar
webinar language: English

This session will explore how design choices influence environmental impact across the entire product lifecycle—from material selection and production processes to packaging, use, and end-of-life strategies. The webinar will showcase how values-driven design can become a practical tool for innovation, competitiveness, and sustainability.

Agenda Highlights
Thematic Presentation:
Eco-conception | Where Values Shape Decisions
Speaker: Julia Pehtereva, Co-Founder & Creative Director, Tara Energy Drink (TE-D)
SME Use Case Presentations
TE-D | Designed with Care
How eco-conception principles are embedded into product and brand development
Speaker: Julia Pehtereva, TE-D

WeADD | Applying Ecodesign to Packaging Innovation
The development of a 100% home-compostable single-serve packaging solution
Speaker: Agostinho Carvalho, WeADD
Interactive Workshop
Moderator: Laura Grundmane, GreenTech Latvia
Participants will actively contribute to discussions structured around two key questions:
– What skills are missing in organisations to strengthen circular economy and digitalisation?
-What competencies can regions develop to improve collaboration with European partners?
From Strategy to Action

This first webinar marks an important step in EU Circularity Month, shifting the conversation from policy and ambition to practical skills, business cases, and cross-regional collaboration. By combining expert insights, SME examples, and interactive dialogue, the session aims to empower organisations to take tangible steps toward circular transformation.

#I3Instrument #GENESISproject #CircularEconomy #GreenEconomy #SustainableManufacturing #ResourceEfficiency #EUinnovation #EUFunds #GreenDeal

Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Innovation Council and SMEs Executive Agency (EISMEA). Neither the European Union nor the granting authority can be held responsible for them